January 2009
3 posts
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The imminence of next generation reporting
A couple of events have inspired me to write this blog post, most recently the stepping down of Steve Jobs from Apple (relax, only for a couple of months while he recovers from an impending health concern) and the US Airways crash into the Hudson River, both occurred 2-3 days ago. What I realized is how quick I came to know of these events, and more importantly, how I managed to be informed in...
3 tags
1 tag
2009 Resolutions for Companies with an Agenda
Recession Schmession Companies who want to reach their consumers in innovative and meaningful ways need not dive deep into their pockets. Instead, they should listen. Here are some resolutions companies with an agenda to appeal should consider: 1) Involve your audience. Consumers are brand advocates, the ones most likely to influence their communities in ways the average marketer cannot. Move...