John Cleese rants - Soccer vs Football
Welcome. As the title of this blog suggests, I am Mona. I am a multi-disciplinary strategist with a passion for digital strategy and experience design. Scroll down a bit to start reading, or a bit more about me.
John Cleese rants - Soccer vs Football
The Canadian Tourism Commission teamed up with DDB Vancouver to develop an interactive campaign to engage the cities of Chicago, New York, and Los Angeles in a playfully innovative way. The agency rolled out “digital storescapes” (a.k.a. Twitter-based murals) with a comprehensive engagement strategy that utilizes Facebook, Youtube, Twitter and a street team as platforms, enticing Americans to ‘keep exploring’ by considering travel to Canada.
via PSFK
I know these guys! I worked with them for 6 months when I was living in Beirut. Good stuff.
via: fuckyeahads:
Paul the Octopus for new Pepsi ad!
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Artwork: Ruben Furio, Elie Moussally
Published: July 2010
Excellent article by Mark Pollard (@markpollard) on why strategists should make stuff. In my opinion, this outlines where the true value of strategists lies.
Ever look at a Wanted poster and wonder how an artist rendered it? Check out this Web site, which allows you the delightful (if sort of creepy) pleasure in digitally constructing your very own police sketch.
Fun “choose your own adventure” videos from Rogers! Well done to my team-mate Emma Brooks for championing this!
Inspiring talk to Princeton 2010 graduates by Jeff Bezos.
“My grandfather looked at me, and after a bit of silence, he gently and calmly said, “Jeff, one day you’ll understand that it’s harder to be kind than clever.”
Brilliant initiative by Pepsi. This will be an excellent case study on how a big brand TRULY engages in Social Media
Code Light: Nice straight sans font by Fontfabric
(via gregbabula, weandthecolor)
Tyler Brûlé of Moncole discusses putting down roots in Beirut.