Welcome. As the title of this blog suggests, I am Mona. I am a multi-disciplinary strategist with a passion for digital strategy and experience design. Scroll down a bit to start reading, or a bit more about me.
I know these guys! I worked with them for 6 months when I was living in Beirut. Good stuff.
via: fuckyeahads:
Paul the Octopus for new Pepsi ad!
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Artwork: Ruben Furio, Elie Moussally
Published: July 2010
Excellent article by Mark Pollard (@markpollard) on why strategists should make stuff. In my opinion, this outlines where the true value of strategists lies.
Ever look at a Wanted poster and wonder how an artist rendered it? Check out this Web site, which allows you the delightful (if sort of creepy) pleasure in digitally constructing your very own police sketch.
Fun “choose your own adventure” videos from Rogers! Well done to my team-mate Emma Brooks for championing this!
Inspiring talk to Princeton 2010 graduates by Jeff Bezos.
“My grandfather looked at me, and after a bit of silence, he gently and calmly said, “Jeff, one day you’ll understand that it’s harder to be kind than clever.”
Brilliant initiative by Pepsi. This will be an excellent case study on how a big brand TRULY engages in Social Media
Code Light: Nice straight sans font by Fontfabric
(via gregbabula, weandthecolor)
Tyler Brûlé of Moncole discusses putting down roots in Beirut.
User centered design: The central premise of user centred design is that the best designed products and services result from understanding the needs of the people who will use them.
The Durex baby case was created by Art Director: Nicolai Villads, Peter Ammentorp and interactive designer: Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.
