Uniqlo “Lucky Counter”
I love any campaign run by Uniqlo. They’re such an energetic and fun brand to watch. They found a unique way of compelling shoppers to elevate the brand on Twitter by reducing the price of clothing pieces every time someone sends a tweet about an item. Clicking on one of the pieces of clothing brings up a pre-written tweet using the hashtag #luckycounter. Users can add their own message and then send it, and watch the price fall. The more tweets users send about a particular item, the lower the price goes. Clever!
