The Secret of Nike Air
Tags: Nike Air Advertising
This is Mona
Welcome. As the title of this blog suggests, I am Mona. I am a multi-disciplinary strategist with a passion for digital strategy and experience design. Scroll down a bit to start reading, or a bit more about me.
Reblogged from Nervous, Nervous Roy
Digital Agencies Get Back to Business
Interesting Adweek piece on how interactive shops are starting to help clients re-shape their businesses. A welcoming shift from a traditional production role to more of a business design consulting role.
Tropicana’s “Arctic Sun” brings a little sunshine to a long winter in Inuvik, NWT. Touching.
Australia Post: “Hug”
Agency: M&C Saatchi, Melbourne, Australia
Reblogged from Front End Development Blog by Greg Babula
Axe Cleans Your Balls
Incredibly crass but quite funny!
Love this Audi R8 spread simply for the gold star at the bottom right. Minimal and effective in my opinion. Conveys the message clearly.
Tags: advertising Audi R8
Beautiful window installation at Maison Hermès Japan. Captivates passers by with its signature Hermès scarf being gently blown by a “woman”.
“Tokujin Yoshioka for Maison HERMES Japan // Designed to “blow” our minds”. Read Full article in Yatzer here: http://bit.ly/80HNKC
Clever mechanic to get people to bow as is customary in Japan
(via:fuckyeahads)
Reblogged from Fuck yeah, Advertising!
Tags: advertising Japan
McFancy: McDonalds Re-imagined as Luxury by Access Agency
jted:
In 2010, The Cool Hunter is launching it’s own experience design firm called Access Agency: a ‘transformational creative ideas agency’. Their lofty goal is to ‘help brands and businesses see the world differently’ through memorable experiences that will be talked about. They believe in a simple formula where greater awareness equals greater sales. Crispin Porter + Bogusky also employed this model (“To create the most talked about and written about advertising in the world.”) with varying degrees of success. In their own words:
“Access Agency… is a dedicated entity that will continue [The Cool Hunter’s] work of creating highly original, transformational and results-oriented strategies for companies to states the kinds of offline brand experiences that will increase the economic value of their offering.”
There’s a lot of marketing speak in there, but the word that really stands out for me is “offline”. It’s nice to see a new agency taking on the meat space we actually live in. Their first spec project is to show off McDonalds as a luxury brand during NY Fashion Week with Burberry burgers, Hermes fries, and Paul Smith soft serve. I don’t think McDonalds will ever take them up on this (and I especially don’t think Burberry or Paul Smith will climb on board) but it is interesting to see people with creative talent trying new things. If Access can get past the gimmickry and team up with the right clients, designers, and strategists, they might show us some interesting things next year. In the meantime, it’s fun to follow The Cool Hunter’s unique eye for style.
See and download the full gallery on posterous
Posted via email from Jason Theodor’s Creative Method and Systems Channel | Comment »
Reblogged from That's So Digital
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