How Starbucks Plans to Capitalize on Free Wi-Fi
I love the concept of a Third Place, and Starbucks already does so well with providing a community setting. The idea of kicking its existing strength up a notch by offering SDN, a curated content experience for customers to enjoy online at no cost, is solid. A strategy is sound when all parties involved gain value. Starbucks wins yet again by reinforcing its position as a Third Place; and content providers gain business. This type of engagement is an example of good service design in my opinion.
